Local SEO can be divided into several types based on different strategies and target audiences. Here are the main types:
Google My Business (GMB) Optimization – Enhancing your GMB profile to rank higher in local searches and Google Maps. On-Page Local SEO – Optimizing website content with local keywords, location pages, and structured data. Local Citation Building – Getting listed on local directories like Yelp, Yellow Pages, and industry-specific platforms. Link Building for Local SEO – Acquiring backlinks from local businesses, newspapers, and community websites. Review Management – Encouraging and managing customer reviews on platforms like Google, Facebook, and Trustpilot. Local Keyword Targeting – Using location-specific keywords in content, meta descriptions, and headings. Mobile SEO for Local Search – Optimizing your website for mobile users who search for nearby services. Voice Search Optimization – Tailoring content for voice searches like "best coffee shop near me." Geo-Targeted PPC Ads – Running paid ads targeting specific local areas.